Today, I'm thrilled to share a special guest post from Dividendology.
Get Ready for a fantastic Dividend Investing article.
I've been following his work on Substack, X, and YouTube.
Finding top-notch dividend-related content isn't easy, but Dividendology consistently delivers.
That’s why I wanted to introduce you to him and his work today.
He’s another expert dividend investor with a unique perspective that aligns closely with my own.
You can get a free list of all Dividend King stocks by signing up for his newsletter here:
I think you’re really going to enjoy his article. I’ll let him take it from here.
-TJ
IMAGINE THIS:
You just bought a business in your hometown for $1,000,000.
The company generated about $150,000 in profit last year.
You did your homework—plenty of research—and decided the price was fair.
It wasn’t cheap, but it wasn’t expensive either.
To keep things running smoothly, you hire employees and a manager to oversee operations while you sit back and collect a check at the end of the year.
One year later, you review the financial performance of your business.
It was a fantastic year! The business made a net profit of $200,000.
You pocket the $200,000, go about your life, and look forward to next year’s growing profits.
Over the next year, you receive three offers to sell your business.
To your dismay, all offers are below $1,000,000—the price you paid.
“How can this be!?” you think.
“I made $200,000 last year—33% more than the year before!”
Naturally, you decline the offers.
Fast forward another year, and the results are even better. The company made a net profit of $300,000!
You pocket the $300,000—a 30% yield on your initial investment—and carry on.
Again, you receive three more offers to sell, and once again, they’re all below $1,000,000.
Then it hits you.
You’ve made an amazing investment, regardless of what others are willing to pay for it.
This business is healthy, growing, and pays you a large—and growing—amount every year.
So why should you care what others are willing to pay?
This story perfectly reflects my investment philosophy:
I want to buy amazing businesses that:
Grow their free cash flow every year
Pay reliable, predictable, and growing dividends
When you own such businesses, you don’t need to stress about what the market says they’re worth on any given day.
This is a MASSIVE advantage, especially when it comes time to retire.
Let’s look at an example:
In the year 2000, the S&P 500 was trading around $1,500.
Ten years later, it had dropped to $1,100.
Many people nearing retirement in 2010 had to delay their plans because their portfolios hadn’t recovered from the market drop.
But those living off dividend income?
They didn’t have this problem.
That’s because living off dividend income eliminates sequence risk.
What is sequence risk?
It’s the danger that the timing of returns impacts your portfolio’s longevity, particularly during retirement withdrawals.
Negative returns early in retirement, combined with withdrawals, can drain your portfolio faster than expected—even if average returns over time are positive.
This is why I focus on high-quality stocks that:
Grow their dividend payments predictably
Provide a high rate of annual growth
It’s the ultimate "sleep well at night" investing strategy.
This strategy is already paying me over $500 every month, or over $6,000 a year in dividend income.
And because I reinvest every dividend, my goal of living off dividends is on track to happen a lot sooner than most would expect! 🚀
That’s it for today!
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Don’t forget to check out Dividendology's Substack and YouTube channel for more.
Thanks for having me!
Almost everyone talks about "beating the S&P 500" or "outperforming the index" but very few talk about steady, reliable, and increasing dividends. It's probably not as sexy but dividends help pay the bills! 😉😊
I started working on an "income portfolio" containing mostly REITs and BDCs in 2022. The portfolio is in a taxable account so I can access it during my working year in case an emergency comes up. I try to contribute $100 - $200 every week. The goal is to have 20 positions such that each delivers the same dollar value. Some positions will have a higher weight than others due to differences in dividend yields.
I started the portfolio with the idea the dividends should cover one bill, like my electricity bill. Once that was covered, I added the natural gas bill. I think I went to my streaming services next. Then I got a big idea in my head - it should cover my property taxes! I didn't stop there. The next goal is covering my yearly Roth IRA contribution! At $650/month, I have the basic yearly contribution amount covered. Now I need just a little more to cover the catch-up amount. Knowing my luck, the limit will be raised and I'll be chasing a moving target. 😄 I'm OK with that. It's a good problem to have.
Performance wise, the portfolio came close to matching the S&P 500 for a while in 2024. The recent corrections have turned the portfolio into an under-performer. That's actually good news to me! Why? It means asset prices are depressed. Translation:
Income is on sale! 🎉
Lower prices means I can buy more share and increase my income. Lower prices overall means more businesses enter my investable universe. 👍 For example, General Mills is starting to flash on my radar as it's yield is approaching my personal threshold of 4%.
I'm taking a page from Compounding Dividends for 2025 and making it a goal to replace some stagnant dividend payers with growers and to double down on analyzing the financials.
Thanks for the guest post, Dividendology and TJ!