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Boris S.'s avatar

The most important section in the Dividend Investment Primer by Middlefield posted here is on page 4. It is titled, "Do not Chase Yield".

I did not fully understand this concept when I started my investment journey. Actually, there were many things I didn't understand back then but that could be a different topic! 🤣 I chased yield without realizing. My thought was, "Why not go for the highest yield?" The dividends did come in for a number of months without any problems. But, I noticed that my initial investment (my principal) was decaying by amounts larger than the dividend payments! Then inflation and rising interest rates came. Soon after came a dividend cut! ✂️ 😮 Ahh, that didn't feel good at all. Nope.

There's usually a trade off between dividend payment (including sustainability and growth) and principle appreciation. Any dividend paid out is that much less a company has to invest in itself for growth like new products and new services. Very rarely can you find a company that can do both at exceedingly high levels. The question every investor needs to ask is what do they want more? Do they want growth of their principle or do they want dividend cash in hand to live off potentially? No wrong answer here.

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