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Christos V (Simply Finance)'s avatar

Good thoughts. Though, I personally never loved the idea of Dividend investing. Most dividend companies tend to move sideways over long periods of time. That 8% dividend they give out ends up being no different than just investing in a market index over time.

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Boris S.'s avatar

I am familiar with the "Dogs of the Dow" but find two potential faults with it.

First, the investable universe is rather small. There are many high quality small and mid cap companies with spectacular finances that are not in the Dow. I always mention REITs and BDCs and none of these are present in the index.

Second, rebalancing will most likely create a taxable event. The article mentions that even taking taxes into account the DOD approach will still do well. Everyone's taxes are very unique though. I would be careful here. Maybe an ETF or some other kind of fun would be better to own.

On the positive side, the approach is super simple, isn't it? And if something is simple then it becomes doable and repeatable. That can enable a lot of people who would otherwise be turned off from investing.

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